While our loyalty to the reliable Levi's, M.i.h, AG, and Mother jeans in our closets will never falter, there's a crop of new kids in denim town, and they're too good not to have on your radar. In fact, you may even find a new favorite among them. From an up-and-coming Nashville brand to a classic label with a cool new line of jeans, these are the denim brands that we predict are soon to be a very big deal.
Keep scrolling to see what they are and to shop our favorite styles from each!
AMO
AMO Kick Crop Jeans ($260)
A slew of major retailers have already jumped on the AMO train, and for good reason. The brand's many styles encompass a fresh take on modern designs that only get better with age.
Imogene + Willie
Imogene + Willie Virginia Rhone Mid Rise Skinny Jeans ($245)
Nashville-based Imogene + Willie started as a small business but has been gaining more and more steam over the past several years. It's easy to see why, as it continues its mission to create perfect-fitting jeans in more styles than ever.
Shop more Imogene + Willie styles:
Imogene + Willie James Rigid Low Rise Straight Jeans ($265)
Wood Wood
Wood Lou Blue Vintage Jeans ($152)
Wood Wood was born in Copenhagen in 2002, but we recently noticed that the streetwear-inspired brand is especially strong in the denim department as of late.
Simon Miller:
Simon Miller Wikoff Straight Jeans ($320)
Adorable mini bucket bags aren't the only thing that Simon Miller excels at. The brand, headquartered in Los Angeles, initially started as a men's denim line in 2008. Quality fabrication and Southwestern inspiration are the benchmarks of the brand.
Helmut Lang
Helmut Lang Light Worn Boyfriend Jeans ($310)
While Helmut Lang certainly isn't new on the scene, it recently released a collection of jeans that hold true to the '90s minimilaism that's such a trademark of the brand. The no-frills denim subtly hints to current trends.
Talley:
Talley Lola High Rise Ankle Slim Jeans ($278)
Each pair of Talley jeans is made to order in Los Angeles, with a garment identification number and everything. Given the quality, the finished product is worth the wait. The brand's cropped high-rise styles are where it's at.
Denim week is upon us! Find out which styles are in and out, according to experts.
Opening Image: AMO
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